If your site uses any third-party tracking (Google Analytics, Facebook Pixel, advertising scripts, even embedded YouTube videos), privacy regulations (GDPR, CCPA, ePrivacy) require you to get informed consent before those scripts fire. The penalties for non-compliance are real: fines up to 4% of annual revenue under GDPR.
Our general recommendation: A proper consent plugin doesn’t just show a banner. It physically blocks tracking scripts from executing until the user opts in. Many cheap or free “cookie banner” plugins only display a notice without actually blocking anything, which is not legally compliant. Pick a plugin that scans your site for tracking scripts, auto-blocks them, generates compliant policies, and supports Google Consent Mode v2.
Do you need this?
If your site doesn’t load any third-party scripts (no analytics, no ads, no embedded social media), you may not need a consent plugin at all. A fully self-hosted site with cookie-free analytics (like Independent Analytics) and no external tracking is naturally compliant.