84
Ad Inserter – Ad Manager & AdSense Ads
Ultimate ad control if you can navigate the complex settings.
HealthyDeclining
84/100
This plugin offers incredible control for advertisers despite a complex user interface.
Active installs
~350,000
our estimate · wp.org shows 300k+
Rating
4.9★
2,423 ratings
Trend · vs a year ago
-10%
Declining
2,110 → 1,900 installs/day
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Declining · -10% in the last year
2,110/day a year ago→1,900/day today
Reviews
what people actually sayAd Inserter is well-regarded as a powerful and feature-rich ad management plugin, though its interface is widely noted as non-intuitive and difficult to configure without significant effort.
What people like
- +Effective ad control and management for blogs×3
- +Highly configurable with many advanced options, such as minimum paragraph word count for ad placement
- +Once configured, it works reliably without further intervention
- +Described as lightweight
Common complaints
- −Interface is not intuitive and is difficult to configure, requiring significant effort or external help to set up×3
Review trustReviews look organic
- 5.00★Verified rating — holds steady vs the raw 4.90★
- 26%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2025-02-092025-10-072026-06-04
5★ reviews1–4★ reviews
All-time ratings · 2,423 total
Latest reviews · 90 analyzed
- 2026-05-30★★★★★El mejor que existegabrielel1370
- 2026-05-07★★★★★Buen pluginxaviercadalso
- 2026-04-27★★★★★Amazing plugin. Recommend to everyone!simonsmith123
- 2026-04-16★★★★★This is a wonderful plugin!kordi
- 2026-04-06★★★★★BUEN PLUGIN…subervi67
- 2026-04-05★★★★★Awesome pluginvikysaran1-shot
- 2026-03-26★★★★★Ho testato e provato ottimodigrazia
- 2026-03-24★★★★★NICEmrbaldurs1-shot
- 2026-03-10★★★★★Ottimo per gestire pubblicità sul blogneowave79
- 2026-03-06★★★★★非常不错的插件lyjhc
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
1,876
Baseline · median of last 7 organic days
2,602
Prior 7-day baseline
1,813
Floor · 25th percentile over 14 days
40,415
Mean release-day peak (30d)
4,373
Latest day · 2026-06-03(tail)
-27.9%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
10%
Max month share · biggest single 30-day window
0.44
Distribution CV · <0.6 even, >1.5 bursty
99%
5★ share in analyzed sample
26%
Solo reviewers · only this one wp.org activity
-34%
Volume velocity · last 6mo vs prior 6mo
4.96 → 5.00★
Sample avg · raw → solo-filtered