77
BetterLinks – URL Shortener, Link Tracking, Analytics & Affiliate Link Manager
Smooth redirects paired with a side of unsolicited marketing emails.
HealthyGrowing
77/100
Users enjoy the clean interface and fast redirects despite serious allegations regarding unauthorized email collection.
Active installs
~41,000
our estimate · wp.org shows 20k+
Rating
4.8★
84 ratings
Trend · vs a year ago
+135%
Growing fast
107 → 252 installs/day
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Growing fast · +135% in the last year
107/day a year ago→252/day today
Reviews
what people actually sayBetterLinks is well-regarded as a capable and easy-to-use link shortener and affiliate link manager, though a serious privacy concern about unauthorized marketing emails upon plugin installation has been raised.
What people like
- +Easy to set up and use, with a clean dashboard×4
- +Fast redirects and reliable link tracking for internal and affiliate links×3
- +Ability to import/migrate existing links from other link services
- +Responsive and helpful customer support×4
- +Favorably compared to competing plugins like Pretty Links and Thirsty Affiliates
Common complaints
- −Plugin reportedly collects user email data without consent and subscribes users to marketing emails upon installation
- −No direct link to individual link stats from the main link list — requires navigating to a separate Analytics section
- −No quick edit access from the overview page after using the Quick Link Creation feature
Review trustReviews look organic
- 4.77★Verified rating — holds steady vs the raw 4.80★
- 21%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2023-08-192025-01-102026-06-04
5★ reviews1–4★ reviews
All-time ratings · 84 total
Latest reviews · 84 analyzed
- 2026-05-28★★★★★A must have TOOL!the7thscroll
- 2026-03-06★★★★★Amazingsprucetreemedia1-shot
- 2026-02-06★★★★★Easy way to check your linksuri25
- 2025-12-10★★★★★Reliable and Easy Link Management Solutionlifeofvi1-shot
- 2025-11-30★★★★★Easy to Use, Great Support, and Worth Upgrading to Unlimiteduserblah1-shot
- 2025-11-20★★★★★Great Servicelisalin2025
- 2025-10-27★★★★★Top Qualityrune
- 2025-10-02★★★★★Great tool and amazing support!eddysalomon
- 2025-09-03★★★★★Great Support and Productjhallwv
- 2025-08-22★★★★★Easy and reliable affiliate link managementHueseyin
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
268
Baseline · median of last 7 organic days
288
Prior 7-day baseline
274
Floor · 25th percentile over 14 days
6,397
Mean release-day peak (30d)
260
Latest day · 2026-06-03(organic)
-6.9%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
11%
Max month share · biggest single 30-day window
0.89
Distribution CV · <0.6 even, >1.5 bursty
92%
5★ share in analyzed sample
21%
Solo reviewers · only this one wp.org activity
-43%
Volume velocity · last 6mo vs prior 6mo
4.81 → 4.77★
Sample avg · raw → solo-filtered