63
Branda – White Label & Branding, Free Login Page Customizer
Excellent branding tools that come with a mandatory club membership.
HealthyDeclining
63/100
The plugin offers great branding tools but requires a separate dashboard for updates.
Active installs
~25,000
our estimate · wp.org shows 20k+
Rating
4.5★
30 ratings
Trend · vs a year ago
-50%
Declining fast
120 → 60 installs/day
What to watch out for
- MINORdownloads down 50% vs a year ago
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Declining fast · -50% in the last year
120/day a year ago→60/day today
Reviews
what people actually sayBranda is well-regarded as a feature-rich, all-in-one white-label and branding plugin for WordPress, especially valued by agencies, but a recurring and serious complaint is that it pressures free users to install the paid WPMU DEV Dashboard plugin just to receive updates.
What people like
- +Consolidates many functions (login page branding, SMTP, toolbar hiding, role management, dashboard cleanup) into a single plugin, replacing the need for multiple separate plugins×4
- +Highly customizable admin area and dashboard, well-suited for agencies and client work×5
- +Described as easy to use with an intuitive setup process×3
- +Support forum responses reported as fast and helpful
Common complaints
- −Requires installing the WPMU DEV Dashboard plugin to receive updates, even for the free version on the WordPress repository (since 3.4.9.3)×3
- −Technical support is locked behind a paid plan, leaving free users without assistance for serious issues
- −Upgrading to version 3.4.9 caused CPU usage to spike to 100% on Multisite networks (since 3.4.9)
Review trustMostly organic
- 4.50★Verified rating — holds steady vs the raw 4.50★
- 7%One-shot reviewers — most reviewers are active community members
- past spikeReview timing — up to 33% of all reviews landed in a single month
Reviews per month · 5★ vs lower
2023-08-192025-01-102026-06-04
5★ reviews1–4★ reviews
All-time ratings · 30 total
Latest reviews · 30 analyzed
- 2025-06-24★★★★★Great software solution for custom dashboards!flamey23
- 2025-02-12★★★★★Fantastic Plugin for White Label Admin Customization!mediendesignwerk
- 2025-02-12★★★★★Dependable and helpfulapwpec
- 2023-10-11★★★★★Nice pluginskhasmer
- 2023-08-17★★★★★OMGkilljack
- 2023-08-09★★★★★Good againallbutone
- 2023-06-20★★★★★DONT want to instal WMPU Devlorddonk
- 2023-04-09★★★★★Man you guys have been greedy since day one but this…WPsinceO3
- 2023-04-09★★★★★Good plugin for customizing the WordPress LoginMartin Blumenfeld
- 2023-03-25★★★★★Me obliga a registrarme y pagar WPMU DEV Membershipjbaudracco
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
59
Baseline · median of last 7 organic days
76
Prior 7-day baseline
43
Floor · 25th percentile over 14 days
76
Mean release-day peak (30d)
59
Latest day · 2026-06-03(organic)
-22.4%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
33%
Max month share · biggest single 30-day window
2.95
Distribution CV · <0.6 even, >1.5 bursty
83%
5★ share in analyzed sample
7%
Solo reviewers · only this one wp.org activity
—
Volume velocity · last 6mo vs prior 6mo
4.53 → 4.50★
Sample avg · raw → solo-filtered