53
Brevo – Email, SMS, Web Push, Chat, and more.
Reliable email delivery meets sneaky web push surprises.
DecliningPoor rating
53/100
Reliable email delivery is marred by intrusive web push code and hidden costs.
Active installs
~150,000
our estimate · wp.org shows 100k+
Rating
4.1★
283 ratings
Trend · vs a year ago
-23%
Declining
1,402 → 1,079 installs/day
What to watch out for
- MAJORverified rating is 3.34★
- MINORreviews unevenly distributed over time
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Declining · -23% in the last year
1,402/day a year ago→1,079/day today
Reviews
what people actually sayThe Brevo plugin is a capable email marketing integration with a loyal base of satisfied users, but it carries serious recurring complaints about unwanted WonderPush/web-push code being injected into sites, performance degradation, and unreliable form connectivity.
What people like
- +Core email sending functionality works reliably for most users×3
- +Easy to install and quick to set up×2
- +Integrates with popular WordPress form plugins
- +Long-term users report consistent satisfaction over many years
Common complaints
- −WonderPush web-push code is loaded globally on the front end even when the feature is disabled, causing PHP errors, performance issues, and unwanted admin UI elements (since 3.3.2)×5
- −Plugin silently activated web push notifications for site visitors during an update without user consent×2
- −Cannot embed or import forms created in the Brevo platform dashboard; only forms built inside the plugin's own builder are supported×2
- −Page speed noticeably degraded after installation, with unused CSS, inefficient cache lifetimes, and critical request chaining flagged by PageSpeed Insights×2
- −WooCommerce checkout newsletter checkbox is set as a required field, preventing order completion without newsletter consent — flagged as non-GDPR-compliant
- −Deactivating the plugin caused Ninja Forms to disappear, suggesting unstable interaction with third-party form plugins
- −Backend configuration is described as wobbly and buggy
- −Support is described as unmotivated and ultimately unhelpful for resolving plugin-level issues×2
- −Pop-up forms require a paid plan (~$499/month) but this is not clearly disclosed in the plugin description
Review trustReviews look organic
- 3.34★Verified rating — drops from 4.10★ once one-shot reviewers are removed
- 14%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2023-07-202025-01-102026-06-04
5★ reviews1–4★ reviews
All-time ratings · 283 total
Latest reviews · 90 analyzed
- 2026-05-22★★★★★got worse over the timechris
- 2026-04-14★★★★★Pop-up forms at $499iliafrescocom
- 2026-01-30★★★★★Not that goodo2xav
- 2026-01-21★★★★★Useless pluginr24k
- 2026-01-09★★★★★Support unmotivated , works well in generaljazzfueralle1-shot
- 2025-12-24★★★★★Best so farkilljack
- 2025-11-14★★★★★Plugin Slow – Bloated Codeutopiankreations1-shot
- 2025-10-31★★★★★Works well for emails but creates excess php errorswhuchumeen
- 2025-08-28★★★★★Useless for forms from Brevo itselfManera
- 2025-06-30★★★★★Excellent pluginkambro
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
1,041
Baseline · median of last 7 organic days
1,099
Prior 7-day baseline
648
Floor · 25th percentile over 14 days
3,548
Mean release-day peak (30d)
1,076
Latest day · 2026-06-03(organic)
-5.3%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
24%
Max month share · biggest single 30-day window
1.58
Distribution CV · <0.6 even, >1.5 bursty
52%
5★ share in analyzed sample
14%
Solo reviewers · only this one wp.org activity
0%
Volume velocity · last 6mo vs prior 6mo
3.43 → 3.34★
Sample avg · raw → solo-filtered