77
MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc.
Stellar support helps you swallow the sting of a strict refund policy.
HealthyDeclining
77/100
Excellent support keeps users happy despite a restrictive refund policy and limited free version.
Active installs
~41,000
our estimate · wp.org shows 10k+
Rating
4.8★
434 ratings
Trend · vs a year ago
-12%
Declining
135 → 119 installs/day
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Declining · -12% in the last year
135/day a year ago→119/day today
Reviews
what people actually sayMailOptin is generally praised for its responsive support and reliable integrations, but a few users report serious breakage, a strict refund policy, and limitations in the free version and filter options.
What people like
- +Responsive and helpful customer support×9
- +Works well with third-party services (e.g., Keap, Mailchimp, Elementor forms)×3
- +Easy to use on a daily basis
- +Long-term stability and reliability
- +Free version remains useful despite feature limits
- +Ongoing feature additions (e.g., currency support)
Common complaints
- −Site can break and refund policy is strict, requiring admin password for refunds
- −Lite/free version is limited and requires payment to test core features
- −Limited filter options for WooCommerce source
- −Occasional connection errors that need repeated reconnection
Review trustReviews look organic
- 4.70★Verified rating — holds steady vs the raw 4.80★
- 16%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2023-07-202025-01-102026-06-04
5★ reviews1–4★ reviews
All-time ratings · 434 total
Latest reviews · 90 analyzed
- 2026-03-11★★★★★Outstanding.gpaulley1-shot
- 2026-01-18★★★★★Outstanding Customer Service!chaney220
- 2026-01-07★★★★★すごいよtcraftcoltd1-shot
- 2025-10-09★★★★★Very Helpful SupportMarco Bonanni
- 2025-09-15★★★★★there customer supports is outstandinglakong
- 2025-09-02★★★★★Excellentquestox
- 2025-06-26★★★★★Another good product from this groupadamstocklotstv
- 2025-04-26★★★★★So Easy & Reliablequestech1-shot
- 2025-04-04★★★★★Works Perfectly (it just works omg im so happy)txmzy1-shot
- 2025-02-04★★★★★Great and super quick customer supportjjonek
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
108
Baseline · median of last 7 organic days
111
Prior 7-day baseline
249
Floor · 25th percentile over 14 days
3,413
Mean release-day peak (30d)
221
Latest day · 2026-06-03(tail)
-2.7%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
11%
Max month share · biggest single 30-day window
0.99
Distribution CV · <0.6 even, >1.5 bursty
91%
5★ share in analyzed sample
16%
Solo reviewers · only this one wp.org activity
-25%
Volume velocity · last 6mo vs prior 6mo
4.73 → 4.70★
Sample avg · raw → solo-filtered