81
Newsletters, Email Marketing, SMS and Popups by Omnisend
Friendly onboarding makes email marketing feel much less intimidating.
HealthyGrowing
81/100
The onboarding is excellent but the small review sample lacks high credibility.
Active installs
~150,000
our estimate · wp.org shows 100k+
Rating
4.8★
16 ratings
Trend · vs a year ago
+34%
Growing fast
108 → 145 installs/day
What to watch out for
- MINORreviews unevenly distributed over time
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Growing fast · +34% in the last year
108/day a year ago→145/day today
Reviews
what people actually sayOmnisend is well-regarded as an accessible email marketing platform with standout onboarding and customer support, though at least one user reports slow and poor-quality technical issue resolution.
What people like
- +Customer support and onboarding team are consistently praised as responsive, helpful, and hands-on during setup and migration×6
- +Platform is considered easy to use and set up, especially for beginners to email marketing×3
- +Migration from other platforms (e.g. Klaviyo) handled smoothly by the team with minimal effort required from the user×2
- +Seen as a simpler and more cost-effective alternative to competitors like Klaviyo
Common complaints
- −Technical team can be slow and ineffective at resolving problems
- −Mobile experience is functional but not fully polished
Review trustReviews look organic
- 5.00★Verified rating — holds steady vs the raw 4.80★
- 19%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2024-05-152025-06-092026-06-04
5★ reviews1–4★ reviews
All-time ratings · 16 total
Latest reviews · 16 analyzed
- 2026-03-18★★★★★Quick migration to Omnisendjurrevdv
- 2026-03-13★★★★★Glad I came back to Omnisendcherifiy
- 2026-02-11★★★★★Good first impressionjanfromprague
- 2026-01-21★★★★★Looking back, the onboarding really stood outAlvaroBookkeeper
- 2025-11-18★★★★★Baka helped me to get resolved issue.Writer's Era
- 2025-08-26★★★★★Works well, support is quicklopezmariam
- 2025-04-04★★★★★Quick Responses and Fixlarrywhite843
- 2025-04-03★★★★★¡Atención increíble!yinyogalthaia
- 2024-12-18★★★★★Great customer servicethanhpd56
- 2024-11-05★★★★★Amazing supporttheemailace
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
119
Baseline · median of last 7 organic days
123
Prior 7-day baseline
113
Floor · 25th percentile over 14 days
138
Latest day · 2026-06-03(organic)
-3.3%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
19%
Max month share · biggest single 30-day window
1.50
Distribution CV · <0.6 even, >1.5 bursty
94%
5★ share in analyzed sample
19%
Solo reviewers · only this one wp.org activity
—
Volume velocity · last 6mo vs prior 6mo
4.75 → 5.00★
Sample avg · raw → solo-filtered