54
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
High conversion power hidden behind a mandatory credit card wall.
DecliningPoor rating
54/100
Great support cannot mask the frustration caused by mandatory credit cards and aggressive billing.
Active installs
~4.4 million
our estimate · wp.org shows 1.0M+
Rating
4.3★
811 ratings
Trend · vs a year ago
-41%
Declining fast
8,250 → 4,832 installs/day
What to watch out for
- MINORverified rating is 3.64★
- MINORdownloads down 41% vs a year ago
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Declining fast · -41% in the last year
8,250/day a year ago→4,832/day today
Reviews
what people actually sayOptinMonster is a capable popup and lead-generation plugin with responsive support, but it carries a significant reputation problem around its mandatory account requirement, credit-card-gated free tier, and opaque or aggressive billing practices.
What people like
- +Support staff (notably Mustafa) praised for fast, patient, and effective help — including getting on calls with users×5
- +Popup setup described as simple and functional once running×2
- +Offers useful targeting and display controls for popups×3
- +Effective at growing email lists and converting visitors into leads×2
Common complaints
- −A credit card is required to access even the free tier, blocking users from testing the plugin at all×4
- −Credit card requirement is not disclosed upfront — users only discover it at the very end of the signup process×2
- −Requires creating a separate third-party OptinMonster account before the plugin can be used
- −Billing described as automatic, misleading, or close to scam-level — including unexpected charges×2
Review trustReviews look organic
- 3.64★Verified rating — drops from 4.30★ once one-shot reviewers are removed
- 26%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2024-01-162025-04-102026-06-04
5★ reviews1–4★ reviews
All-time ratings · 811 total
Latest reviews · 90 analyzed
- 2026-06-03★★★★★Amazing experience and helpfulinfraled1-shot
- 2026-05-04★★★★★Great Customer Supportjseeman
- 2026-04-30★★★★★Do not waste your timewearecda
- 2026-04-16★★★★★Great Customer Service by Mustafahasnaink
- 2026-04-14★★★★★Need Credit Card to do anythingdarylb12
- 2026-04-09★★★★★Must have a Credit Cardfrontierkeyre1-shot
- 2026-04-09★★★★★Mustafa was very helpfulrnmiii1-shot
- 2026-03-26★★★★★Nothing works without a credit cardrootkit_id1-shot
- 2026-03-11★★★★★Excellent job Mustafabriankheg
- 2026-03-10★★★★★Good Popup Optionstreyvon1
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
4,786
Baseline · median of last 7 organic days
5,021
Prior 7-day baseline
15,351
Floor · 25th percentile over 14 days
446,881
Mean release-day peak (30d)
15,083
Latest day · 2026-06-03(spike)
-4.7%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
9%
Max month share · biggest single 30-day window
0.77
Distribution CV · <0.6 even, >1.5 bursty
63%
5★ share in analyzed sample
26%
Solo reviewers · only this one wp.org activity
+183%
Volume velocity · last 6mo vs prior 6mo
3.77 → 3.64★
Sample avg · raw → solo-filtered