80
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder
A veteran popup giant that sometimes baits users with paid features.
HealthyGrowing
80/100
A powerful free tool that suffers from misleading marketing and difficult usability.
Active installs
~750,000
our estimate · wp.org shows 700k+
Rating
4.9★
4,499 ratings
Trend · vs a year ago
+49%
Growing fast
2,093 → 3,118 installs/day
What to watch out for
- MINORreview volume down 59% vs prior 6mo
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Growing fast · +49% in the last year
2,093/day a year ago→3,118/day today
Reviews
what people actually sayPopup Maker is a generally well-regarded free popup builder for WordPress with a generous feature set, but it draws meaningful criticism over misleading feature advertising, a poor UX experience, broken display/theme settings for some users, and a GDPR compliance issue tied to a hardcoded Google Fonts load.
What people like
- +Generous free feature set that satisfies most users without needing a paid upgrade×3
- +Described as lightweight and easy to use by satisfied users×2
- +Support is considered responsive and helpful
Common complaints
- −Exit Intent is advertised as included but actually requires a paid extension, which users find misleading
- −Display settings and popup themes reported as non-functional or broken for some users
- −Poor UX and difficult setup process, even for experienced WordPress users×2
- −Hardcoded Google Fonts load that cannot be disabled via settings, creating a GDPR compliance violation for EU users
- −No built-in targeting condition based on post publication date, requiring manual workarounds for dynamic recent-post targeting
- −May require custom code to integrate smoothly with third-party automation plugins
Review trustReviews look organic
- 4.67★Verified rating — holds steady vs the raw 4.90★
- 12%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2023-10-182025-02-092026-06-04
5★ reviews1–4★ reviews
All-time ratings · 4,499 total
Latest reviews · 90 analyzed
- 2026-06-02★★★★★Good to go!mickinnis1-shot
- 2026-05-19★★★★★Some problems ;-)kiki19041-shot
- 2026-04-16★★★★★Stable and feature-rich popupjedes
- 2026-03-22★★★★★Very Pleased!Kimberly D.
- 2026-02-06★★★★★Completely Brokendavesorge1-shot
- 2026-02-06★★★★★Horrible UX, not intuitive at all – waste of timerajttn
- 2025-12-23★★★★★Greatnono91
- 2025-12-02★★★★★It does the jobmrmaroo
- 2025-10-29★★★★★I love itkrassza1-shot
- 2025-10-15★★★★★Great pluginKrzysztof
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
2,864
Baseline · median of last 7 organic days
3,179
Prior 7-day baseline
1,944
Floor · 25th percentile over 14 days
15,912
Mean release-day peak (30d)
3,099
Latest day · 2026-06-03(organic)
-9.9%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
9%
Max month share · biggest single 30-day window
0.72
Distribution CV · <0.6 even, >1.5 bursty
84%
5★ share in analyzed sample
12%
Solo reviewers · only this one wp.org activity
-59%
Volume velocity · last 6mo vs prior 6mo
4.57 → 4.67★
Sample avg · raw → solo-filtered