83
PrettyLinks – Affiliate Links, Link Branding, Link Tracking, Marketing and Stripe Payments Plugin
Affiliate marketers love these clean links despite the constant admin nagging.
Healthy
83/100
Users love the easy link management but find the admin popups and limited free reporting quite annoying.
Active installs
~350,000
our estimate · wp.org shows 300k+
Rating
4.8★
1,314 ratings
Trend · vs a year ago
0%
Holding steady
1,094 → 1,092 installs/day
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Holding steady · 0% in the last year
1,094/day a year ago→1,092/day today
Reviews
what people actually sayPrettyLinks is a well-liked link management and tracking plugin for WordPress, valued for its ease of use and free-tier features, though users take issue with intrusive admin popups and limited click reporting in the free version.
What people like
- +Click and download tracking works well and is accessible directly within the WordPress dashboard×3
- +Updating a link in one place reflects across the entire site, saving time
- +Easy to use with useful features available on the free version×2
Common complaints
- −Recurring admin popups and persistent notifications (e.g. sales banners with no clear dismiss button) are considered intrusive and annoying
- −The Clicks reporting page is very limited, showing only ten entries at a time
Review trustReviews look organic
- 4.97★Verified rating — holds steady vs the raw 4.80★
- 19%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2024-09-122025-08-082026-06-04
5★ reviews1–4★ reviews
All-time ratings · 1,314 total
Latest reviews · 90 analyzed
- 2026-05-28★★★★★Great toolSarah G
- 2026-05-15★★★★★short links using my own domainsnc72394
- 2026-05-06★★★★★Great toolmarkmelch
- 2026-04-29★★★★★Very Usefulgomes77
- 2026-04-27★★★★★Amazing toolrebelinc
- 2026-04-21★★★★★すばらしい！wpsps
- 2026-04-21★★★★★Pretty Links is Awesomebetterlifewithlorin
- 2026-03-18★★★★★Nagging popupsconnsol
- 2026-03-17★★★★★Does exactly what it promisesgammacepheus
- 2026-03-12★★★★★Muito fácil de usar e com ótimas funcionalidades.inflatabledesigner
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
982
Baseline · median of last 7 organic days
1,142
Prior 7-day baseline
1,018
Floor · 25th percentile over 14 days
30,951
Mean release-day peak (30d)
2,856
Latest day · 2026-06-03(spike)
-14.0%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
10%
Max month share · biggest single 30-day window
0.58
Distribution CV · <0.6 even, >1.5 bursty
98%
5★ share in analyzed sample
19%
Solo reviewers · only this one wp.org activity
0%
Volume velocity · last 6mo vs prior 6mo
4.93 → 4.97★
Sample avg · raw → solo-filtered