87
Say What?
A localization dream if you can find the text domain.
HealthyGrowing
87/100
It is a powerful tool for technical users but the free version requires manual string hunting.
Active installs
~45,000
our estimate · wp.org shows 40k+
Rating
4.3★
91 ratings
Trend · vs a year ago
+30%
Growing fast
116 → 151 installs/day
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Growing fast · +30% in the last year
116/day a year ago→151/day today
Reviews
what people actually saySay What? is a well-regarded string-replacement plugin for WordPress that most users find genuinely useful and easy to use, but a recurring caveat is that replacing plugin strings requires knowing the correct text domain, which trips up less technical users and fuels frustration with the free version.
What people like
- +Effective for changing WordPress core and plugin strings (especially WooCommerce) without editing code×6
- +Described as simple and easy to use once the workflow is understood×5
- +Saves significant time compared to manually hunting through code×4
- +Support is responsive, helpful, and thorough×2
- +Pro version praised as worth the cost and a major time saver
Common complaints
- −Replacing plugin strings requires finding and entering the correct text domain, which is not obvious and requires digging into plugin source code — a barrier for non-technical users×3
- −Free version perceived as non-functional or useless by some users who could not get it to work, with suspicion that the developer pushes users toward the paid Pro version×2
- −Plugin does not work for replacing arbitrary HTML strings (e.g. class/id attributes), contrary to what some users expect from the description
Review trustMostly organic
- 4.26★Verified rating — holds steady vs the raw 4.30★
- 3%One-shot reviewers — most reviewers are active community members
- past spikeReview timing — up to 50% of all reviews landed in a single month
Reviews per month · 5★ vs lower
2023-09-182025-02-092026-06-04
5★ reviews1–4★ reviews
All-time ratings · 91 total
Latest reviews · 90 analyzed
- 2024-11-27★★★★★Perfect!phxreguy1-shot
- 2023-08-24★★★★★This plugin doesn't do what it says it doesWendihihihi
- 2023-06-09★★★★★Work perfectly but need little knowledgedevfx011-shot
- 2023-06-01★★★★★Free version useless w/o php knowledgeavu
- 2022-11-19★★★★★Thank you for changing the stubborn textsdinaddd
- 2022-10-14★★★★★Nice plugin, Saved a lot of timeamin9
- 2022-06-01★★★★★Solve a great struggle for menikola93n
- 2022-02-24★★★★★Awesome plugin!webqueenhtc
- 2022-02-08★★★★★Useless, does not workjohn1257
- 2021-12-06★★★★★Nr 1 plugin for custom localizationYui
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
140
Baseline · median of last 7 organic days
108
Prior 7-day baseline
108
Floor · 25th percentile over 14 days
236
Mean release-day peak (30d)
141
Latest day · 2026-06-03(organic)
+29.6%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
50%
Max month share · biggest single 30-day window
4.00
Distribution CV · <0.6 even, >1.5 bursty
78%
5★ share in analyzed sample
3%
Solo reviewers · only this one wp.org activity
—
Volume velocity · last 6mo vs prior 6mo
4.26 → 4.26★
Sample avg · raw → solo-filtered