82
URL Shortify – Simple and Easy URL Shortener
Simple and effective until you try to upgrade or track real humans.
HealthyGrowing
82/100
The free version is useful for basic needs. Users find the Pro tier underwhelming and the click stats unreliable.
Active installs
~26,000
our estimate · wp.org shows 10k+
Rating
4.7★
160 ratings
Trend · vs a year ago
+54%
Growing fast
95 → 146 installs/day
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Growing fast · +54% in the last year
95/day a year ago→146/day today
Reviews
what people actually sayURL Shortify is generally praised for its simplicity, functional free version, and responsive support, though users note that the paid upgrade adds little value and the click stats count bot traffic.
What people like
- +Easy to set up and use×5
- +Free version covers common use cases×2
- +Responsive and helpful customer support×2
- +Built-in click counter useful for A/B testing
- +Allows editing URLs after creation
Common complaints
- −Paid version offers little additional functionality over the free version
- −Refunds are not honored as advertised
- −Click statistics include bot clicks and lack real-user filtering
Review trustReviews look organic
- 4.64★Verified rating — holds steady vs the raw 4.70★
- 20%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2023-07-202025-01-102026-06-04
5★ reviews1–4★ reviews
All-time ratings · 160 total
Latest reviews · 90 analyzed
- 2026-06-03★★★★★REST API Feature is so nice. Thanks!Dani
- 2026-05-30★★★★★Works and is Integrated perfectly!naomijabroni1-shot
- 2026-05-27★★★★★Works great!FredEval
- 2026-04-09★★★★★very usefulcdavide1-shot
- 2026-03-26★★★★★Perfecttcedriccastella
- 2026-03-26★★★★★Does what it says on the tinmacmark
- 2026-03-26★★★★★Funktioniert supergartendennis1-shot
- 2026-02-19★★★★★Love this plugin!jazzedge
- 2026-02-06★★★★★Great! I cannot live without it!Tomonori Yamakawa
- 2026-02-04★★★★★Nice workHorizonte_LaRevista
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
112
Baseline · median of last 7 organic days
145
Prior 7-day baseline
162
Floor · 25th percentile over 14 days
2,255
Mean release-day peak (30d)
322
Latest day · 2026-06-03(spike)
-22.8%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
18%
Max month share · biggest single 30-day window
1.24
Distribution CV · <0.6 even, >1.5 bursty
89%
5★ share in analyzed sample
20%
Solo reviewers · only this one wp.org activity
—
Volume velocity · last 6mo vs prior 6mo
4.71 → 4.64★
Sample avg · raw → solo-filtered