85
Export and Import Users and Customers
A solid migration tool that occasionally trips over picky CSV formats.
HealthyGrowing
85/100
It is a reliable migration tool despite reports of email rejection and CSV compatibility issues.
Active installs
~65,000
our estimate · wp.org shows 60k+
Rating
4.8★
438 ratings
Trend · vs a year ago
+13%
Growing
357 → 403 installs/day
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Growing · +13% in the last year
357/day a year ago→403/day today
Reviews
what people actually sayExport and Import Users and Customers is a well-regarded plugin for migrating WordPress users and WooCommerce data, with most users finding it reliable and easy to use, though a handful report specific functional failures in the free version that raise concerns about import reliability and CSV compatibility.
What people like
- +Handles full user and WooCommerce data migration (customers, orders, product catalogs) effectively×4
- +Free version covers most common import/export needs without requiring an upgrade×3
- +Easy to use and understand×4
- +Handles edge cases like conflicting order IDs during migration
- +Imports user profile photos from old sites
- +Manages performance well during large imports and exports
Common complaints
- −Free version reported as broken, showing an unknown error on export and requiring an upgrade to Premium to function
- −Rejects roughly 10% of valid email addresses on import with no way to override or fix the rejections
- −Does not support semicolon-delimited CSV files, making it incompatible with some standard CSV formats
Review trustReviews look organic
- 4.70★Verified rating — holds steady vs the raw 4.80★
- 7%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2023-07-202025-01-102026-06-04
5★ reviews1–4★ reviews
All-time ratings · 438 total
Latest reviews · 90 analyzed
- 2026-05-13★★★★★Worked perfectly!softwarereview
- 2026-03-11★★★★★Great plugin easy to migrate usersKristians Krauklis
- 2026-03-01★★★★★works fineLi-An
- 2026-02-04★★★★★Works perfectlyOmar AlDabbas
- 2025-12-08★★★★★Excellent!kavlito
- 2025-11-20★★★★★Not working with basic CSV filePUShAUNE
- 2025-11-11★★★★★Very good plugingezanoletti
- 2025-10-22★★★★★rejects a lot of valid emailskentlii1-shot
- 2025-10-17★★★★★Thank You Team WebToffeefazilmrkt
- 2025-10-06★★★★★Works fine, thanks.dece2814
Releases
recent versions from WordPress.org SVNAlternatives to Export and Import Users and Customers
Top WooCommerce plugins, ranked by score.For developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
402
Baseline · median of last 7 organic days
375
Prior 7-day baseline
597
Floor · 25th percentile over 14 days
7,271
Mean release-day peak (30d)
1,070
Latest day · 2026-06-03(tail)
+7.2%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
12%
Max month share · biggest single 30-day window
1.04
Distribution CV · <0.6 even, >1.5 bursty
90%
5★ share in analyzed sample
7%
Solo reviewers · only this one wp.org activity
-29%
Volume velocity · last 6mo vs prior 6mo
4.69 → 4.70★
Sample avg · raw → solo-filtered