91
White Label CMS
Hide the WordPress chaos and give your clients a branded playground.
HealthyGrowing
91/100
Users love the extensive dashboard customization and the lack of annoying upsells.
Active installs
~250,000
our estimate · wp.org shows 200k+
Rating
4.7★
114 ratings
Trend · vs a year ago
+41%
Growing fast
953 → 1,346 installs/day
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Growing fast · +41% in the last year
953/day a year ago→1,346/day today
Reviews
what people actually sayWhite Label CMS is well-regarded as a comprehensive, free dashboard-customization plugin for WordPress, praised for its clean UI and breadth of features, with only minor functional gaps and edge-case limitations holding it back from perfection.
What people like
- +Covers a wide range of white-label features out of the box — hiding admin menus, toolbar items, customizing the login page, and managing widgets — without requiring a paid upgrade×4
- +Clean, simple, and uncluttered UI with no ads or unnecessary dashboard notifications×3
- +Effective for creating fully branded client dashboards, including custom login interfaces×4
- +Completely free with no premium upsell×2
- +Responsive developer support, with bugs patched quickly
- +Welcome Dashboard Panel supports adding a custom Page, adding flexibility for client onboarding
Common complaints
- −Nag/notification messages from other plugins still appear even when the 'hide nag messages' option is enabled
- −Newly installed plugins or plugin updates that add new menu items are not automatically hidden — the user must manually re-configure White Label CMS each time
- −No option to create new admin menu items or rename existing menu link text
- −Network/multisite (WPMU) support is limited — settings do not apply across all sites on a network
Review trustReviews look organic
- 4.64★Verified rating — holds steady vs the raw 4.70★
- 2%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2023-12-172025-03-112026-06-04
5★ reviews1–4★ reviews
All-time ratings · 114 total
Latest reviews · 90 analyzed
- 2026-03-03★★★★★instantly more professional!James Monroe
- 2025-12-18★★★★★Clean and Easy to Usechook
- 2025-08-29★★★★★Excellent pluginsbbasile
- 2024-04-04★★★★★Pretty much a full featured white label plugin! Love it!Joe Bloggs
- 2024-02-05★★★★★Thanks for the recent update adding ‘Page'.kit-coda
- 2024-02-04★★★★★Works great!Christinanine
- 2024-01-13★★★★★Pleasantly surprised me! Fully customized dashboard for my client.yazigi
- 2024-01-07★★★★★It's a great pluginwnos
- 2023-12-15★★★★★Very good pluginDmitry Bychenko
- 2023-04-03★★★★★very helpfulalamea
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
1,376
Baseline · median of last 7 organic days
1,673
Prior 7-day baseline
987
Floor · 25th percentile over 14 days
25,135
Mean release-day peak (30d)
1,373
Latest day · 2026-06-03(organic)
-17.8%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
22%
Max month share · biggest single 30-day window
1.99
Distribution CV · <0.6 even, >1.5 bursty
82%
5★ share in analyzed sample
2%
Solo reviewers · only this one wp.org activity
—
Volume velocity · last 6mo vs prior 6mo
4.64 → 4.64★
Sample avg · raw → solo-filtered