51
WordPress Importer
Moves your posts easily until the file size gets scary.
GrowingPoor rating
51/100
It handles small content migrations well but struggles with large files and media transfers.
Active installs
~2.5 million
our estimate · wp.org shows 2.0M+
Rating
3.1★
331 ratings
Trend · vs a year ago
+9%
Growing
14,526 → 15,890 installs/day
What to watch out for
- MAJORverified rating is 3.23★
- MINORreviews unevenly distributed over time
- MAJORsudden recent review surge
- MINORnot updated in 7 months
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Growing · +9% in the last year
14,526/day a year ago→15,890/day today
Reviews
what people actually sayWordPress Importer is a straightforward, well-regarded tool for basic content migrations, but it consistently struggles with large imports, leaving it unsuitable for anything beyond small-to-medium scale use.
What people like
- +Reliably moves posts and pages for basic migrations×12
- +Easy to set up and use with minimal confusion×8
- +Saves significant manual work when switching sites×5
Common complaints
- −Fails or freezes on large imports; only reliably handles small batches, requiring users to split up content×5
- −Media and image imports are unreliable, with some images failing to transfer due to server limits×3
- −Feels outdated and lacks advanced options, limiting its usefulness beyond simple use cases×4
- −Slow performance, especially on larger files×4
- −May require manual checks and cleanup after import×2
Review trustMixed — some inflation
- 3.23★Verified rating — holds steady vs the raw 3.10★
- 9%One-shot reviewers — most reviewers are active community members
- recent spikeReview timing — up to 25% of all reviews landed in a single month
Reviews per month · 5★ vs lower
2023-08-192025-01-102026-06-04
5★ reviews1–4★ reviews
All-time ratings · 331 total
Latest reviews · 90 analyzed
- 2026-06-02★★★★★Migrated Without Stresshouston411-shot
- 2026-05-26★★★★★Gets It Donekaiya33
- 2026-05-22★★★★★did the job wellDaniel1-shot
- 2026-05-20★★★★★Works, Not Perfectdevin984
- 2026-05-19★★★★★Saved me hoursjustina69
- 2026-05-14★★★★★Gets the Job Doneshannon58
- 2026-05-08★★★★★Migration made easydevinodell
- 2026-05-05★★★★★Import Went Finesavannah65
- 2026-04-28★★★★★Import Done Fastorianawillson
- 2026-04-24★★★★★Easy Importaronweinste
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
16,159
Baseline · median of last 7 organic days
14,252
Prior 7-day baseline
9,871
Floor · 25th percentile over 14 days
17,249
Latest day · 2026-06-03(organic)
+13.4%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
25%
Max month share · biggest single 30-day window
2.09
Distribution CV · <0.6 even, >1.5 bursty
36%
5★ share in analyzed sample
9%
Solo reviewers · only this one wp.org activity
—
Volume velocity · last 6mo vs prior 6mo
3.29 → 3.23★
Sample avg · raw → solo-filtered