81
Hustle – Email Marketing, Lead Generation, Optins, Popups
Smooth popups that hit a wall after three modules.
Healthy
81/100
Users love the easy setup but find the module limit and mobile styling frustrating.
Active installs
~95,000
our estimate · wp.org shows 90k+
Rating
4.4★
857 ratings
Trend · vs a year ago
-2%
Holding steady
491 → 483 installs/day
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Holding steady · -2% in the last year
491/day a year ago→483/day today
Reviews
what people actually sayHustle is a well-liked popup and lead generation plugin praised for its ease of use and generous free-tier features, though it draws notable criticism for its free plan's three-module limit and at least one reported compatibility breakage with WordPress 6.4.
What people like
- +Easy to set up and use, even for users who struggled with competing plugins×6
- +Flexible and highly customisable popup and form design options×4
- +Exit intent trigger available in the free version
- +Works well with WPMU DEV's own Forminator plugin for popup contact forms
- +Responsive and prompt support×2
Common complaints
- −Free plan limits users to only three popups/modules, which is not clearly communicated upfront
- −Mobile styling is difficult; custom CSS workarounds for mobile layouts are reportedly ineffective
- −Broke block editor functionality in WordPress 6.4, reverting blocks to classic
- −Limited built-in theme options; no simple plain (black text on white background) theme available out of the box
Review trustReviews look organic
- 4.60★Verified rating — holds steady vs the raw 4.40★
- 4%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2023-08-192025-01-102026-06-04
5★ reviews1–4★ reviews
All-time ratings · 857 total
Latest reviews · 90 analyzed
- 2026-05-22★★★★★Great plugindeebarajpal
- 2026-05-22★★★★★Inutileleonardo67
- 2025-11-17★★★★★Hustle is an easy way to add email signup to websitejroles
- 2025-11-13★★★★★its great pluginwireinet
- 2025-11-04★★★★★super easymaffye
- 2025-10-09★★★★★Best Plugin for Popupswebgalaxy23
- 2025-07-08★★★★★Waste of timebest4wpdevelopers
- 2025-06-13★★★★★Solid plugin – reliable, efficient, and bug-freePostersPhotos
- 2025-05-06★★★★★Very efficient!Jan-Ove Johansson
- 2024-11-15★★★★★Flabbergasted3dservices
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
318
Baseline · median of last 7 organic days
483
Prior 7-day baseline
892
Floor · 25th percentile over 14 days
8,497
Mean release-day peak (30d)
1,120
Latest day · 2026-06-03(tail)
-34.2%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
8%
Max month share · biggest single 30-day window
1.13
Distribution CV · <0.6 even, >1.5 bursty
87%
5★ share in analyzed sample
4%
Solo reviewers · only this one wp.org activity
-67%
Volume velocity · last 6mo vs prior 6mo
4.62 → 4.60★
Sample avg · raw → solo-filtered