70
WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets
Heavy lifting for your data comes with a heavy price tag.
Healthy
70/100
This tool excels at complex data migrations but the crippled free version and extra add-on costs frustrate many users.
Active installs
~150,000
our estimate · wp.org shows 100k+
Rating
4.7★
1,960 ratings
Trend · vs a year ago
-3%
Holding steady
949 → 924 installs/day
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Holding steady · -3% in the last year
949/day a year ago→924/day today
Reviews
what people actually sayWP All Import is regarded as a powerful and flexible data import tool for WordPress, capable of handling large and complex datasets, but its free version is heavily restricted and recurring complaints about aggressive upselling, poor UX, and slow bug resolution temper its reputation.
What people like
- +Handles large, complex imports efficiently, saving significant time on bulk data tasks×5
- +Works well with WooCommerce and custom fields for real-world projects×2
- +Highly flexible field mapping with granular control over import configuration×3
- +Support team praised as fast and helpful by some users×3
- +Reliable over long-term use across multiple major projects×3
Common complaints
- −Free version is severely limited — key features like image importing are locked behind the paid version, making it feel like an ad for the pro tier×4
- −Core functionality requires purchasing multiple separate add-ons or license tiers (e.g., WooCommerce support costs extra)×2
- −Poor UX/UI — the interface is described as confusing and user-unfriendly, with default behaviors that can cause destructive actions like overwriting or blanking content×3
- −Bug resolution is extremely slow, with confirmed bugs left unaddressed for months without meaningful updates
- −Paid support described as slow and unhelpful, providing only copy-paste responses×2
- −Variable products reportedly cannot be imported
Review trustReviews look organic
- 4.43★Verified rating — holds steady vs the raw 4.70★
- 10%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2024-07-142025-07-092026-06-04
5★ reviews1–4★ reviews
All-time ratings · 1,960 total
Latest reviews · 90 analyzed
- 2026-05-24★★★★★Cant do variable productschlustanec
- 2026-05-02★★★★★The most powerful and intelligent pluginspixelshouse
- 2026-03-24★★★★★Good plugin but support doesn't respond for a paid productjoezappie
- 2026-03-11★★★★★Useless without a premium accountemdiadesign
- 2026-02-25★★★★★8 years of greatnesszhayter88
- 2026-02-20★★★★★You dont knwo what UX iskoupmi
- 2026-02-08★★★★★Lots of Granular Controladw259
- 2026-02-06★★★★★Nickels and Dimesjlwilz
- 2026-02-06★★★★★Amazing productandycavallo1-shot
- 2026-01-31★★★★★Great Plugin with Great SupportGreg
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
917
Baseline · median of last 7 organic days
909
Prior 7-day baseline
646
Floor · 25th percentile over 14 days
950
Latest day · 2026-06-03(organic)
+0.9%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
10%
Max month share · biggest single 30-day window
0.65
Distribution CV · <0.6 even, >1.5 bursty
86%
5★ share in analyzed sample
10%
Solo reviewers · only this one wp.org activity
+29%
Volume velocity · last 6mo vs prior 6mo
4.49 → 4.43★
Sample avg · raw → solo-filtered