47
WP Import Export Lite
A powerful data mover that might accidentally double your content.
DecliningPoor rating
47/100
The plugin handles diverse data well but suffers from confusing interfaces and misleading feature claims.
Active installs
~45,000
our estimate · wp.org shows 40k+
Rating
4.0★
113 ratings
Trend · vs a year ago
-56%
Declining fast
320 → 142 installs/day
What to watch out for
- MINORverified rating is 3.73★
- MINORdownloads down 56% vs a year ago
- MINORnot updated in 10 months
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Declining fast · -56% in the last year
320/day a year ago→142/day today
Reviews
what people actually sayWP Import Export Lite is a capable and flexible import/export plugin that handles many common data migration tasks well, but it suffers from a confusing UI for first-time users, misleading free-vs-premium feature boundaries, and serious reliability complaints around background import processes and support responsiveness.
What people like
- +Handles a wide variety of data types (posts, users, taxonomy terms, CPTs) effectively for many users×7
- +Drag-and-drop field mapping is praised as flexible and useful once understood×2
- +Works when other plugins fail, particularly for custom post types and taxonomy imports×2
- +Support resolved at least one user's custom function issue promptly
Common complaints
- −UI and configuration process is confusing, especially for first-time users; field mapping and settings are not clearly labeled×4
- −Free version advertises features (e.g., WooCommerce orders) that require a paid upgrade, described by users as false advertising
- −Background import process duplicated content massively (posts and media) and continued running even after the plugin was deactivated and uninstalled
- −Import produced an 'incompatible file' error, preventing migration from working at all
- −Pro version support was extremely slow (weeks between responses) and eventually went silent when a refund was requested
- −General reports of errors and non-functional behavior with no specific detail×2
Review trustReviews look organic
- 3.73★Verified rating — holds steady vs the raw 4.00★
- 14%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2023-07-202025-01-102026-06-04
5★ reviews1–4★ reviews
All-time ratings · 113 total
Latest reviews · 90 analyzed
- 2025-12-26★★★★★AwesomeMax Shvedov
- 2025-10-10★★★★★Worst pluginleadsquad
- 2025-09-05★★★★★Contacted support via website and they solved my issuepasttenseofdraw
- 2025-07-10★★★★★By far the worst plugin I've usedhondarox7151-shot
- 2025-07-03★★★★★slick and easygipsea
- 2025-02-26★★★★★Saved me SO MUCH TIMEohliza
- 2025-02-12★★★★★Thank youJimako
- 2025-01-22★★★★★Just What I Neededarbpen
- 2025-01-12★★★★★Simple, easy and fast.superbr
- 2024-12-14★★★★★Works when other plugins failed to import CPTreunu
Releases
recent versions from WordPress.org SVNFor developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
133
Baseline · median of last 7 organic days
124
Prior 7-day baseline
93
Floor · 25th percentile over 14 days
124
Latest day · 2026-06-03(organic)
+7.3%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
14%
Max month share · biggest single 30-day window
1.30
Distribution CV · <0.6 even, >1.5 bursty
64%
5★ share in analyzed sample
14%
Solo reviewers · only this one wp.org activity
-75%
Volume velocity · last 6mo vs prior 6mo
3.77 → 3.73★
Sample avg · raw → solo-filtered