53
ActiveCampaign – The autonomous marketing platform
Automation powerhouse with a side of GDPR anxiety.
Declining
53/100
The automation is great but unaddressed bugs and privacy issues are concerning.
Active installs
~45,000
our estimate · wp.org shows 40k+
Rating
4.4★
30 ratings
Trend · vs a year ago
-45%
Declining fast
275 → 152 installs/day
What to watch out for
- MINORdownloads down 45% vs a year ago
- MINORnot updated in 7 months
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Declining fast · -45% in the last year
275/day a year ago→152/day today
Reviews
what people actually sayActiveCampaign's WordPress plugin is generally appreciated for its automation and ease of use, but carries meaningful unresolved bugs — particularly around WooCommerce data integrity and GDPR compliance — that support has acknowledged but not fixed.
What people like
- +Praised for ease of use, including setting up email automations without technical expertise×3
- +Valued for broad feature set including integrations, automations, forms, and landing pages×3
- +Reported to be lightweight and fast-loading
- +Support described positively by at least one user
Common complaints
- −Deleted WooCommerce products are retained in ActiveCampaign's database and continue appearing in product queries, a confirmed bug that has gone unfixed for months despite being reported to developers
- −Plugin triggers frequent count errors after upgrading, making it nearly unusable
- −GDPR violation: plugin loads Google Fonts, sending user IP addresses to US Google servers without cookie consent, which is illegal in Germany and potentially other jurisdictions
- −Changelog shows only minor fixes over years, suggesting slow development progress on substantive issues
Review trustMixed — some inflation
- 4.12★Verified rating — drops from 4.40★ once one-shot reviewers are removed
- 43%One-shot reviewers — single-review accounts (common for popular plugins, but worth noting)
- past spikeReview timing — up to 50% of all reviews landed in a single month
Reviews per month · 5★ vs lower
2026-01-052026-04-052026-06-04
5★ reviews1–4★ reviews
All-time ratings · 30 total
Latest reviews · 30 analyzed
- 2026-04-25★★★★★massive problems (confirmed bugs) with Activecampaign WooCommerce pluginthomas83at
- 2025-12-16★★★★★Please fix your count() usagefluffsenpai
- 2022-08-01★★★★★Attention: Big GDPR Issue!Dreitausend
- 2021-12-28★★★★★Active Campaign is usefullchris74s
- 2021-07-14★★★★★Easy to Use CRMlorella36
- 2021-07-07★★★★★Great Tool for Forms and Site Trackingmusiccelebrations
- 2021-06-30★★★★★Muy recomendableexcelyfinanzas1-shot
- 2021-06-29★★★★★AC is for the beginner AND the experienced marketerdawnwilliams681-shot
- 2021-06-29★★★★★Excellent tool. Great for integrations.nutrioteca
- 2020-11-26★★★★★Works Greatsligogirl54
Releases
recent versions from WordPress.org SVNAlternatives to ActiveCampaign
Top Email plugins, ranked by score.For developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
166
Baseline · median of last 7 organic days
126
Prior 7-day baseline
118
Floor · 25th percentile over 14 days
176
Latest day · 2026-06-03(organic)
+31.7%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
50%
Max month share · biggest single 30-day window
1.41
Distribution CV · <0.6 even, >1.5 bursty
73%
5★ share in analyzed sample
43%
Solo reviewers · only this one wp.org activity
—
Volume velocity · last 6mo vs prior 6mo
4.37 → 4.12★
Sample avg · raw → solo-filtered