67
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress
A powerful tracking veteran with a very silent support team.
Declining
67/100
This veteran tool provides excellent WooCommerce data but risks breaking your site or providing corrupted analytics after updates.
Active installs
~750,000
our estimate · wp.org shows 700k+
Rating
4.5★
154 ratings
Trend · vs a year ago
-49%
Declining fast
4,415 → 2,267 installs/day
What to watch out for
- MINORreviews unevenly distributed over time
- MINORdownloads down 49% vs a year ago
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Declining fast · -49% in the last year
4,415/day a year ago→2,267/day today
Reviews
what people actually sayGTM4WP is a well-established and often-praised free plugin for integrating Google Tag Manager and WooCommerce eCommerce tracking into WordPress, but it is held back by recurring reports of broken functionality after updates and a near-absent support response from the developer.
What people like
- +WooCommerce eCommerce dataLayer integration is considered a major time-saver for developers managing multiple client sites×3
- +Resolves conflicts with caching plugins (specifically LiteSpeed Cache) that prevent GTM tags from firing
- +Captures a wide range of data and pushes it to the dataLayer×2
- +Praised as a reliable, long-standing free alternative to paid or broken official tracking plugins×2
Common complaints
- −Support from the plugin author is widely reported as slow or completely unresponsive, with users waiting weeks or months for replies×5
- −Recent updates broke core tracking functionality for multiple users, including eCommerce events and GTM snippet injection×4
- −Corrupted analytics data reported after an update, with wildly incorrect numbers (e.g. add-to-cart values in the trillions)
- −Enabling tracking on non-WooCommerce post pages can break the site entirely×2
- −Compatibility broken with Contact Form 7 version 6.0, causing gtm4wp.contactForm7Submitted to stop passing data
- −UI is considered unpolished and the plugin is not beginner-friendly×2
Review trustReviews look organic
- 4.45★Verified rating — holds steady vs the raw 4.50★
- 4%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2023-08-192025-01-102026-06-04
5★ reviews1–4★ reviews
All-time ratings · 154 total
Latest reviews · 90 analyzed
- 2025-10-29★★★★★A GTM power tool!Eurisko
- 2025-09-16★★★★★Critical Warning: Failed on All Core Functionjaurioldm17
- 2025-08-02★★★★★Thought this was beginner friendly. Is not.wheelchair
- 2025-03-10★★★★★Plugin com problemarbneuro1-shot
- 2024-12-02★★★★★Poor Support ExperienceShubham Verma
- 2024-11-19★★★★★GTM has stopped pushing data to contact form 7 version 6.0AnDurugkar
- 2024-10-20★★★★★I was trying to make GTM work with Litespeed cache plugin for hoursquentintaran
- 2024-09-26★★★★★Works well. Needs UI improvementsskylabb
- 2024-07-29★★★★★no support and breaks pagemcdeth
- 2024-03-27★★★★★Literally a nightmare with no responses from plugin authorkirstylmarks
Releases
recent versions from WordPress.org SVNAlternatives to GTM4WP
Top Analytics plugins, ranked by score.For developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
2,674
Baseline · median of last 7 organic days
1,178
Prior 7-day baseline
1,433
Floor · 25th percentile over 14 days
3,129
Mean release-day peak (30d)
2,814
Latest day · 2026-06-03(organic)
+127.0%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
21%
Max month share · biggest single 30-day window
1.71
Distribution CV · <0.6 even, >1.5 bursty
80%
5★ share in analyzed sample
4%
Solo reviewers · only this one wp.org activity
-100%
Volume velocity · last 6mo vs prior 6mo
4.30 → 4.45★
Sample avg · raw → solo-filtered