Grade A

GA Google Analytics – Connect Google Analytics to WordPress

Name: GA Google Analytics – Connect Google Analytics to WordPress
Rating: 4.7 (158 reviews)
Author: Jeff Starr

⤓ Download v20260421 on WordPress.org ↗

by Jeff Starrupdated 2026-04-21🐴The Workhorse

A lean way to track visitors until you crave more control.

HealthyGrowing

88/100

This lightweight tool handles basic Google Analytics integration well. It lacks ecommerce features and occasionally fails to inject code.

Loved33/40

Trustworthy12/15

Fair & Honest14/15

Maintained18/18

Momentum11/12

✂️

You might not need this plugin. Its core job is small enough to live in your theme's functions.php.

Show the snippet

add_action( 'wp_head', 'my_ga4_tracking_code' );
function my_ga4_tracking_code() {
    $measurement_id = 'G-XXXXXXXXXX'; // Replace with your GA4 Measurement ID
    ?>
    <!-- Google Analytics -->
    <script async src="https://www.googletagmanager.com/gtag/js?id=<?php echo esc_attr( $measurement_id ); ?>"></script>
    <script>
        window.dataLayer = window.dataLayer || [];
        function gtag(){dataLayer.push(arguments);}
        gtag('js', new Date());
        gtag('config', '<?php echo esc_js( $measurement_id ); ?>');
    </script>
    <?php
}

Keep in mind:The snippet does not skip tracking for logged-in admins, support IP anonymisation toggles, or provide a settings UI.

More plugins you can skip →

Active installs

~450,000

our estimate · wp.org shows 400k+

→ on track for 500k+in ~6 months

Rating

4.9★

158 ratings

Trend · vs a year ago

+26%

Growing fast

1,302 → 1,640 installs/day

Downloads over time

real new installs per day · release spikes shown separately from the trend

2025-04-302025-08-082025-11-162026-02-232026-06-03

organicrelease spikerelease tailorganic trend · 14d rolling median

Growing fast · +26% in the last year

1,302/day a year ago→1,640/day today

Reviews

what people actually say

GA Google Analytics is well-regarded as a no-frills, lightweight way to add Google Analytics tracking to WordPress, though it occasionally fails to inject the tracking code on some setups and lacks e-commerce tracking features.

What people like

+Lightweight with no bloat — does exactly one thing and nothing more×5
+Easy to set up×4
+Can disable tracking for admin-level users
+Responsive developer support

Common complaints

−Tracking code fails to appear in page source on some setups, requiring manual code insertion
−No e-commerce data tracking options

Review trustReviews look organic

4.74★Verified rating — holds steady vs the raw 4.90★
22%One-shot reviewers — most reviewers are active community members

Reviews per month · 5★ vs lower

2023-08-192025-01-102026-06-04

5★ reviews1–4★ reviews

All-time ratings · 158 total

5★

149

4★

3★

2★

1★

Latest reviews · 90 analyzed

2024-12-15★★★★★Disappointing Experience – Doesn't Work as Expected deepcst1-shot
2024-11-22★★★★★Lost Ken
2024-08-23★★★★★It just works EBurden
2024-05-19★★★★★easy piema1-shot
2024-03-14★★★★★Lightweight and disable tracking of Admin-level users matutino
2023-12-14★★★★★Can collect woocommerce data?magicmax67
2023-11-23★★★★★Easy to install and works great!Roberto De Santis
2023-08-15★★★★★It works fine marathonloper
2023-08-14★★★★★it did not work for me eoik
2023-06-16★★★★★good job!claudebehr

Releases

recent versions from WordPress.org SVN

2026-04-21v20260421
2026-03-27v20260209
2025-11-20v20251120
2025-03-27v20250326
2024-11-02v20241102
2024-10-19v20241019
2024-08-22v20240820
2024-07-01v20240701

Alternatives to GA Google Analytics

Top Analytics plugins, ranked by score.

Koko Analytics106k installs

Burst Statistics381k installs

Independent Analytics127k installs

WEBKINDER Integration for Google Analytics and Google Tag Manager15k installs

Plausible Analytics15k installs

MonsterInsights7.3M installs

For developers & the curious

the raw signals behind the grade — none of this is on the friendly summary above

Download signals

Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.

1,707

Baseline · median of last 7 organic days

1,940

Prior 7-day baseline

1,336

Floor · 25th percentile over 14 days

9,760

Mean release-day peak (30d)

1,707

Latest day · 2026-06-03(organic)

-12.0%

Week-over-week organic trend

Review signals

Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.

22%

Max month share · biggest single 30-day window

2.15

Distribution CV · <0.6 even, >1.5 bursty

93%

5★ share in analyzed sample

22%

Solo reviewers · only this one wp.org activity

—

Volume velocity · last 6mo vs prior 6mo

4.80 → 4.74★

Sample avg · raw → solo-filtered