70
Email Templates Customizer and Designer for WordPress and WooCommerce
Easy email branding that might break your WooCommerce templates.
Declining
70/100
Users enjoy the simple branding tools but dislike the buggy updates and dashboard ads.
Active installs
~25,000
our estimate · wp.org shows 20k+
Rating
4.6★
133 ratings
Trend · vs a year ago
-30%
Declining fast
177 → 125 installs/day
What to watch out for
- MINORreviews unevenly distributed over time
- MINORdownloads down 30% vs a year ago
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Declining fast · -30% in the last year
177/day a year ago→125/day today
Reviews
what people actually sayEmail Templates Customizer is well-regarded for its simplicity and ease of use in creating branded emails, but it has a history of updates breaking WooCommerce templates and a few persistent usability gaps that frustrate more demanding users.
What people like
- +Simple and easy to use for customizing email templates×8
- +Effective for creating visually branded emails across multiple sites×4
- +Works with all WooCommerce emails by default×2
- +Responsive and helpful support×2
Common complaints
- −A major update broke WooCommerce email templates — logo disappeared, colors reset, and background color fields stopped working×3
- −Plugin overrides email templates globally, including those managed by third-party plugins, with no per-plugin control
- −Color picker does not allow typing or pasting hex values, making precise brand color matching impossible
- −Personalization options were removed in an update and the test email functionality disappeared
- −Plugin injected an unsolicited banner ad for another plugin into the wp-admin dashboard with no way to remove it
- −Limited to template styling only — cannot edit email structure or content, requiring an additional plugin for that
- −Translation support is broken, leaving untranslated English text in emails
- −General reports of bugs making the plugin unusable
Review trustReviews look organic
- 4.47★Verified rating — holds steady vs the raw 4.60★
- 8%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2023-10-182025-02-092026-06-04
5★ reviews1–4★ reviews
All-time ratings · 133 total
Latest reviews · 90 analyzed
- 2026-03-19★★★★★A really fine toolRakem
- 2026-03-18★★★★★Perfect for customizing emails sent by WordPress.ulrichgenisson
- 2026-02-03★★★★★Works!evanltd
- 2025-11-11★★★★★Adds annoying unsolicited banner adsgabrielledean
- 2025-07-02★★★★★Full of bugsNirzar Bhatt
- 2025-05-29★★★★★Non-translatablePrzemek
- 2025-04-04★★★★★A wonderfully simple plug-ingerarde
- 2025-01-13★★★★★Great supportTamsin Carter
- 2024-10-23★★★★★PerfectTharusha Kavishan
- 2024-07-15★★★★★Excellent Pluginmikelidbetter
Releases
recent versions from WordPress.org SVNAlternatives to Email Templates Customizer and Designer for WordPress and WooCommerce
Top WooCommerce plugins, ranked by score.For developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
117
Baseline · median of last 7 organic days
127
Prior 7-day baseline
312
Floor · 25th percentile over 14 days
3,241
Mean release-day peak (30d)
296
Latest day · 2026-06-03(tail)
-7.9%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
20%
Max month share · biggest single 30-day window
1.54
Distribution CV · <0.6 even, >1.5 bursty
83%
5★ share in analyzed sample
8%
Solo reviewers · only this one wp.org activity
—
Volume velocity · last 6mo vs prior 6mo
4.51 → 4.47★
Sample avg · raw → solo-filtered