Grade C

Fathom Analytics for WP

Name: Fathom Analytics for WP
Rating: 4.8 (24 reviews)
Author: Conva Ventures

⤓ Download v3.3.1 on WordPress.org ↗

by Conva Venturesupdated 2025-11-18😴The Napper

Clean stats without the cookie banner headache.

Growing

82/100

Users love the lightweight privacy focus but must pay for a Fathom subscription.

Loved33/40

Trustworthy14/15

Fair & Honest15/15

Maintained9/18

Momentum11/12

✂️

You might not need this plugin. Its core job is small enough to live in your theme's functions.php.

Show the snippet

add_action( 'wp_head', 'fathom_analytics_tracking_script' );
function fathom_analytics_tracking_script() {
    $site_id = 'XXXXXXXX'; // Replace with your Fathom site ID
    echo '<script src="https://cdn.usefathom.com/script.js" data-site="' . esc_attr( $site_id ) . '" defer></script>' . "\n";
}

Keep in mind:The plugin also adds an admin options page and lets you exclude tracking by user role; the snippet tracks all visitors unconditionally.

More plugins you can skip →

Active installs

~15,000

our estimate · wp.org shows 10k+

→ on track for 20k+in ~1 year

Rating

4.8★

24 ratings

Trend · vs a year ago

+30%

Growing fast

22 → 29 installs/day

What to watch out for

MINORreviews unevenly distributed over time
MINORnot updated in 7 months

Downloads over time

real new installs per day · release spikes shown separately from the trend

2025-04-302025-08-082025-11-162026-02-232026-06-03

organicrelease spikerelease tailorganic trend · 14d rolling median

Growing fast · +30% in the last year

22/day a year ago→29/day today

Reviews

what people actually say

Fathom Analytics for WP is praised for its simplicity, privacy focus, and lightweight design, though reviewers note no significant drawbacks.

What people like

+Simple and easy-to-use interface×6
+Privacy-focused analytics that respect visitor data×3
+Lightweight and low-bloat implementation×2
+Responsive and helpful support team
+Integrated reports appear directly in the WordPress dashboard
+Seen as a strong alternative to Google Analytics×4

Common complaints

Review trustReviews look organic

4.82★Verified rating — holds steady vs the raw 4.80★
8%One-shot reviewers — most reviewers are active community members

Reviews per month · 5★ vs lower

2023-11-172025-03-112026-06-04

5★ reviews1–4★ reviews

All-time ratings · 24 total

5★

4★

3★

2★

1★

Latest reviews · 24 analyzed

2026-04-25★★★★★Excellent Plugin daviehayes
2025-09-16★★★★★Clean, private, and doesn't impact page load speed.Shawn Hesketh
2025-06-30★★★★★Our clients LOVE it accunet
2025-03-24★★★★★Everything I need visitor
2025-02-25★★★★★A+cabgfx
2025-02-19★★★★★Just Works – Great Tomatillo Design
2024-04-24★★★★★This should be the industry standard Jim Garner
2024-04-13★★★★★Best Google Alternative woodleynz
2024-04-05★★★★★Ethical, privacy-centered analytics FTW!DoebankDesigns
2024-03-08★★★★★Great so far michaelware1205

Releases

recent versions from WordPress.org SVN

2025-11-18v3.3.1
2024-09-05v3.2.4
2024-09-05v3.3.0
2024-07-20v3.2.3
2023-12-18v3.2.2
2023-11-13v3.2.1
2023-11-06v3.2.0
2023-10-27v3.1.2

Alternatives to Fathom Analytics for WP

Top Analytics plugins, ranked by score.

Koko Analytics106k installs

Burst Statistics381k installs

GA Google Analytics450k installs

Independent Analytics127k installs

WEBKINDER Integration for Google Analytics and Google Tag Manager15k installs

Plausible Analytics15k installs

For developers & the curious

the raw signals behind the grade — none of this is on the friendly summary above

Download signals

Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.

Baseline · median of last 7 organic days

Prior 7-day baseline

Floor · 25th percentile over 14 days

Mean release-day peak (30d)

Latest day · 2026-06-03(organic)

+15.4%

Week-over-week organic trend

Review signals

Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.

14%

Max month share · biggest single 30-day window

1.51

Distribution CV · <0.6 even, >1.5 bursty

96%

5★ share in analyzed sample

Solo reviewers · only this one wp.org activity

—

Volume velocity · last 6mo vs prior 6mo

4.83 → 4.82★

Sample avg · raw → solo-filtered