75
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy)
Simple tracking buried under a mountain of aggressive upgrade prompts.
HealthyGrowing
75/100
Users appreciate the easy setup but frequently complain about constant upselling and limited free features.
Active installs
~7.3 million
our estimate · wp.org shows 2.0M+
Rating
4.5★
3,143 ratings
Trend · vs a year ago
+31%
Growing fast
18,926 → 24,846 installs/day
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Growing fast · +31% in the last year
18,926/day a year ago→24,846/day today
Reviews
what people actually sayMonsterInsights is a well-regarded Google Analytics plugin for WordPress that makes traffic reporting accessible directly from the dashboard, but it is consistently criticized for locking meaningful features behind a paid upgrade and for aggressive in-plugin upsell prompts.
What people like
- +Easy and quick setup process×5
- +Clean, readable reports and dashboard stats accessible without leaving WordPress×6
- +Free version handles basic traffic tracking adequately×3
Common complaints
- −Most useful or advanced features are locked behind a paid Pro upgrade, making the free version feel limited×5
- −Persistent, daily upsell pop-ups and promotional boxes that nag free users repeatedly×2
- −Dashboard and settings feel overly complex or cluttered in places×2
- −Serious security/permission concern raised: one reviewer claims the plugin's required OAuth scope grants developers access to delete Google Ads campaigns and modify billing information
Review trustReviews look organic
- 4.38★Verified rating — holds steady vs the raw 4.50★
- 27%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2025-06-092025-12-062026-06-04
5★ reviews1–4★ reviews
All-time ratings · 3,143 total
Latest reviews · 90 analyzed
- 2026-06-02★★★★★GA Inside My Dashboardjaynajian1-shot
- 2026-05-29★★★★★Useful tool & Good Supportjonathangibson11-shot
- 2026-05-26★★★★★Pretty Usefuldandre0
- 2026-05-22★★★★★super easy but noisyTaj Ahmed
- 2026-05-21★★★★★No More Tab SwitchingTanya
- 2026-05-21★★★★★Stats Made Simplemarina582
- 2026-05-08★★★★★Stats Made Simpletheatuttle
- 2026-05-08★★★★★No real information unless you “upgrade”idahogatewayinn1-shot
- 2026-05-07★★★★★Malware – do not installsmerriman
- 2026-05-04★★★★★SUPERschumie
Releases
recent versions from WordPress.org SVNAlternatives to MonsterInsights
Top Analytics plugins, ranked by score.For developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
24,669
Baseline · median of last 7 organic days
24,688
Prior 7-day baseline
38,995
Floor · 25th percentile over 14 days
712,446
Mean release-day peak (30d)
38,884
Latest day · 2026-06-03(organic)
-0.1%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
11%
Max month share · biggest single 30-day window
0.35
Distribution CV · <0.6 even, >1.5 bursty
74%
5★ share in analyzed sample
27%
Solo reviewers · only this one wp.org activity
+12%
Volume velocity · last 6mo vs prior 6mo
4.44 → 4.38★
Sample avg · raw → solo-filtered