83
GTM Kit – Google Tag Manager & GA4 integration
Lightweight tracking that keeps your data layer clean and fast.
HealthyGrowing
83/100
The lightweight setup is great for most users despite one report of total failure.
Active installs
~48,000
our estimate · wp.org shows 30k+
Rating
4.8★
20 ratings
Trend · vs a year ago
+35%
Growing fast
198 → 267 installs/day
What to watch out for
- MINORreviews unevenly distributed over time
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Growing fast · +35% in the last year
198/day a year ago→267/day today
Reviews
what people actually sayGTM Kit is well-regarded as a straightforward, effective Google Tag Manager and GA4 integration plugin with responsive support, though at least one user reports it failing to work entirely despite significant troubleshooting effort.
What people like
- +Easy to set up and configure, even for beginners×4
- +Works reliably for WooCommerce e-commerce event tracking, including as a replacement for GTM4WP×2
- +Responsive and helpful support×4
- +Lightweight and fast, with clean datalayer implementation×3
- +Imports settings from GTM4WP on first activation, easing migration
Common complaints
- −At least one user reports the plugin failing to work at all, requiring manual script insertion as a workaround after days of troubleshooting
Review trustReviews look organic
- 4.75★Verified rating — holds steady vs the raw 4.80★
- 20%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2023-07-202025-01-102026-06-04
5★ reviews1–4★ reviews
All-time ratings · 20 total
Latest reviews · 20 analyzed
- 2026-04-23★★★★★A stable solution—for yearsDominik
- 2026-01-28★★★★★Don't waste your time with this plugintomaszubrik
- 2025-01-23★★★★★Great Plugin requirements full filled!vinnyrajput
- 2024-10-16★★★★★Astonishingbluantinoo
- 2024-09-26★★★★★Great Plugin – Great Supportshopmaster
- 2024-07-16★★★★★Works great, exceptional good serviceMooren
- 2024-05-01★★★★★Very goodpawelrudkowski1-shot
- 2024-04-09★★★★★Works greatwantenev
- 2024-03-06★★★★★Simple but effectiveselinafk
- 2024-02-21★★★★★Works greatmykha
Releases
recent versions from WordPress.org SVNAlternatives to GTM Kit
Top Analytics plugins, ranked by score.For developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
276
Baseline · median of last 7 organic days
262
Prior 7-day baseline
376
Floor · 25th percentile over 14 days
7,872
Mean release-day peak (30d)
8,582
Latest day · 2026-06-03(spike)
+5.3%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
21%
Max month share · biggest single 30-day window
1.64
Distribution CV · <0.6 even, >1.5 bursty
95%
5★ share in analyzed sample
20%
Solo reviewers · only this one wp.org activity
—
Volume velocity · last 6mo vs prior 6mo
4.80 → 4.75★
Sample avg · raw → solo-filtered