77
MailPoet – Newsletters, Email Marketing, and Automation
Beginners will feel at home while developers will feel trapped.
HealthyPoor ratingAutomattic
77/100
It is easy for beginners but lacks the custom code control that pros demand.
Active installs
~755,000
our estimate · wp.org shows 500k+
Rating
4.4★
1,419 ratings
Trend · vs a year ago
-1%
Holding steady
6,019 → 5,962 installs/day
Warnings
- Distributed from inside Automattic's main product (Jetpack / WooCommerce / Akismet ecosystem) — growth is partly captive.
What to watch out for
- MINORverified rating is 3.86★
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Holding steady · -1% in the last year
6,019/day a year ago→5,962/day today
Reviews
what people actually sayMailPoet is a well-regarded, beginner-friendly email marketing plugin for WordPress with a generous free tier, though it has notable limitations around HTML/CSS customization and support responsiveness that may frustrate users with more advanced needs.
What people like
- +Easy to set up and use, especially for small businesses and beginners×4
- +Free tier is functional and generous×3
- +Good email deliverability — servers not flagged for spam
- +Cleaner and better-laid-out interface compared to some competitors
- +Support praised for DNS and technical setup help
Common complaints
- −No support for custom HTML or CSS in the email editor — code is stripped out by design, across all plans
- −Customer support is slow, with multi-day response times even for paid accounts, no weekend support, and AI-generated responses rather than human ones×2
- −Support quality is limited — requires multiple back-and-forth emails to resolve issues
- −Occasional service disruptions reported
- −Onboarding and upgrading process described as frustrating
- −More limited in features and professionalism compared to established platforms like Mailchimp
- −Automatic Latest Content feature for Pages may not work as expected
- −Builder and template editing could be improved
Review trustReviews look organic
- 3.86★Verified rating — holds steady vs the raw 4.40★
- 13%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2024-07-142025-07-092026-06-04
5★ reviews1–4★ reviews
All-time ratings · 1,419 total
Latest reviews · 90 analyzed
- 2026-06-01★★★★★Best WordPress integrated marketing platformsplendorcom
- 2026-05-22★★★★★Great plugin, great supportFive5star
- 2026-04-30★★★★★I would give them 10 stars if I couldDiane Coleman
- 2026-04-30★★★★★Works as advertisedmlebovic
- 2026-04-20★★★★★So easy to useandimorton
- 2026-04-17★★★★★Wow – Fantasticpkoz
- 2026-04-12★★★★★Great support for occasional service disruptionsJSunne
- 2026-04-03★★★★★Tummen uppwebb55
- 2026-03-24★★★★★Excellent servicemariodiangelo1-shot
- 2026-03-02★★★★★Best newsletter plugin so far!James Monroe
Releases
recent versions from WordPress.org SVNAlternatives to MailPoet
Top Email plugins, ranked by score.For developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
5,679
Baseline · median of last 7 organic days
5,996
Prior 7-day baseline
6,259
Floor · 25th percentile over 14 days
115,799
Mean release-day peak (30d)
100,204
Latest day · 2026-06-03(spike)
-5.3%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
8%
Max month share · biggest single 30-day window
0.46
Distribution CV · <0.6 even, >1.5 bursty
67%
5★ share in analyzed sample
13%
Solo reviewers · only this one wp.org activity
-14%
Volume velocity · last 6mo vs prior 6mo
3.88 → 3.86★
Sample avg · raw → solo-filtered