89
Matomo Analytics – Powerful, Privacy-First Insights for WordPress
Privacy is priceless, but your CPU might disagree.
HealthyGrowing
89/100
Users value the privacy and data ownership despite the high server resource demands.
Active installs
~157,000
our estimate · wp.org shows 100k+
Rating
4.6★
176 ratings
Trend · vs a year ago
+109%
Growing fast
445 → 929 installs/day
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Growing fast · +109% in the last year
445/day a year ago→929/day today
Reviews
what people actually sayMatomo Analytics is well-regarded as a privacy-first, GDPR-friendly alternative to Google Analytics with a strong feature set, though some users flag high CPU usage and a few rough edges in data accuracy and event configuration.
What people like
- +Strong privacy focus and GDPR compliance, seen as a credible alternative to Google Analytics×6
- +Detailed, comprehensive analytics with useful reports covering visitor behavior and site performance×5
- +Cookieless tracking and automated reporting features (e.g. monthly email reports) available in the free version×2
- +Easy to set up on WordPress, including for non-trivial use cases like WooCommerce and enterprise environments×2
- +Cleans up its database entries on removal, unlike competing plugins
- +Free version offers features that competing plugins lock behind paywalls
- +Responsive support noted positively
- +Long-term reliability, with at least one user reporting consistent satisfaction over five or more years
Common complaints
- −High CPU usage on the server, particularly in the backend×2
- −Admin/webmaster activity is tracked by default, requiring manual filter setup to exclude it from statistics
- −Time-on-page metric is inaccurate for bounced visits (recorded as 0:00 when a visitor closes the tab without navigating further)
- −Event tracking is difficult to configure and lacks common default events (e.g. scroll, zoom, click)
- −No straightforward built-in data export function
- −Dashboard can be overwhelming due to the volume of data collected
- −Advanced features such as heatmaps and keyword performance tools require paid premium add-ons
Review trustReviews look organic
- 4.33★Verified rating — holds steady vs the raw 4.60★
- 8%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2023-07-202025-01-102026-06-04
5★ reviews1–4★ reviews
All-time ratings · 176 total
Latest reviews · 90 analyzed
- 2026-06-03★★★★★Excellent Analytics Platform with Strong Privacy Protectionivancete7
- 2026-05-30★★★★★The best alternative to Google Analyticspfw
- 2026-03-29★★★★★Steep learning curveMackowskiFrog1-shot
- 2026-03-24★★★★★All I need to know!gate71
- 2026-02-27★★★★★Great analytical toolmate12345
- 2026-02-16★★★★★hope they make it prettier.Ponzio Pilato
- 2026-02-10★★★★★Much better than GA and GDPR friendlyDenny Müller
- 2026-01-28★★★★★Excellent and completefedpas
- 2025-10-14★★★★★Good plugin for my websiteyorickz
- 2025-09-23★★★★★Me likey, mucho good!aaaaabb
Releases
recent versions from WordPress.org SVNAlternatives to Matomo Analytics
Top Analytics plugins, ranked by score.For developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
605
Baseline · median of last 7 organic days
898
Prior 7-day baseline
1,069
Floor · 25th percentile over 14 days
22,879
Mean release-day peak (30d)
8,626
Latest day · 2026-06-03(spike)
-32.6%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
7%
Max month share · biggest single 30-day window
0.82
Distribution CV · <0.6 even, >1.5 bursty
76%
5★ share in analyzed sample
8%
Solo reviewers · only this one wp.org activity
0%
Volume velocity · last 6mo vs prior 6mo
4.38 → 4.33★
Sample avg · raw → solo-filtered