72
Simple Newsletter Plugin – Noptin
A capable newsletter tool that still feels like a work in progress.
HealthyDeclining
72/100
The plugin provides great value but lacks polish and essential spam protection.
Active installs
~10,000
our estimate · wp.org shows 10k+
Rating
4.5★
116 ratings
Trend · vs a year ago
-6%
Declining
132 → 124 installs/day
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Declining · -6% in the last year
132/day a year ago→124/day today
Reviews
what people actually saySimple Newsletter Plugin, Noptin is generally praised for its ease of use, robust email features, and responsive support, but users note several usability and reliability shortcomings.
What people like
- +Free to use
- +Responsive and helpful support team×2
- +Easy to use and adapt×2
- +Allows composing newsletters, importing lists, and sending emails×2
- +API works well for toggling subscription status
- +Clear statistics on opens and clicks
- +Cost-effective for large mailing volumes
Common complaints
- −Dashboard layout is broken (missing line breaks in tutorial section)
- −No immediate feedback after a signup attempt, requiring custom redirection
- −Feels like a beta-stage plugin, lacking polish
- −Requires code hacks to work as expected for some users
- −No native CAPTCHA/anti-spam field, leading to spam sign-ups
- −Sending process pauses on invalid email addresses instead of skipping them
- −Setup can be confusing due to many options
- −Email deliverability issues related to SPF/DKIM require additional configuration or external SMTP services
Review trustReviews look organic
- 4.33★Verified rating — holds steady vs the raw 4.50★
- 9%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2023-07-202025-01-102026-06-04
5★ reviews1–4★ reviews
All-time ratings · 116 total
Latest reviews · 90 analyzed
- 2026-05-29★★★★★Easy and Usefulsupakarn
- 2026-05-19★★★★★Not readyAndre
- 2026-05-16★★★★★Great plugin and active supportpako64
- 2026-04-16★★★★★Relatively easy to set upUitz-Mehler EDV
- 2026-04-04★★★★★Very usefulAlbertus59
- 2026-03-23★★★★★Design it in the backend, looks completely different in frontcirrus123
- 2026-03-06★★★★★Blessedly easy to use!siavahda1-shot
- 2026-02-11★★★★★Easy to use and a great APImurraycollingwood
- 2026-02-10★★★★★Exactly what I needediza
- 2026-01-28★★★★★My favouritepittigepixels1-shot
Releases
recent versions from WordPress.org SVNAlternatives to Simple Newsletter Plugin
Top Email plugins, ranked by score.For developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
123
Baseline · median of last 7 organic days
111
Prior 7-day baseline
113
Floor · 25th percentile over 14 days
1,813
Mean release-day peak (30d)
887
Latest day · 2026-06-03(spike)
+10.8%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
8%
Max month share · biggest single 30-day window
0.75
Distribution CV · <0.6 even, >1.5 bursty
77%
5★ share in analyzed sample
9%
Solo reviewers · only this one wp.org activity
+9%
Volume velocity · last 6mo vs prior 6mo
4.37 → 4.33★
Sample avg · raw → solo-filtered