70
ShopMagic – email automation
Powerful email automation that hides its best tricks behind a paywall.
Healthy
70/100
The automation works well but the free version feels like a misleading demo.
Active installs
~15,000
our estimate · wp.org shows 10k+
Rating
4.7★
76 ratings
Trend · vs a year ago
+2%
Holding steady
112 → 114 installs/day
What to watch out for
- MINORreviews unevenly distributed over time
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Holding steady · +2% in the last year
112/day a year ago→114/day today
Reviews
what people actually sayShopMagic is praised for its ease of use, strong support, and useful automation features, but users frequently criticize misleading free-version limits and bugs that hinder core email functionality.
What people like
- +Easy to use and intuitive setup×2
- +Responsive and helpful technical support×3
- +Automation saves time and reduces manual work
- +Increases sales and handles post-sale communications well×2
- +Provides advanced features such as delayed actions, filters, and Google Sheets integration
- +Effective for sending delayed review emails
- +Useful addition to WooCommerce stores
Common complaints
- −Product description is misleading; essential features are locked behind the paid version×2
- −No delay function available in the free version
- −Buggy behavior; automations may send only a single email instead of repeated reminders×2
- −Core email features fail, such as sending transactional emails and saving email templates correctly
- −Fatal PHP compatibility errors reported
- −Email template header image may not display correctly
Review trustReviews look organic
- 4.66★Verified rating — holds steady vs the raw 4.70★
- 9%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2023-07-202025-01-102026-06-04
5★ reviews1–4★ reviews
All-time ratings · 76 total
Latest reviews · 77 analyzed
- 2025-10-03★★★★★Excellent plug in! 👊😎🤙TitusAKK
- 2025-06-11★★★★★Misleading PRO description; Unlimited and Lifetime are the same!xemita
- 2025-03-25★★★★★Great plugin for every woocommerce storesubdivide1907
- 2025-02-21★★★★★Really nice and useful pluginbianca1242
- 2025-02-06★★★★★Free Version Is Misleadinggwd74
- 2024-07-19★★★★★The description was misleading. (Free / Pro version)malaga16
- 2024-07-15★★★★★Superb Supportjrotem
- 2024-04-15★★★★★Great productlahcim11
- 2024-04-05★★★★★Is Follow-Up one month later a possibility?wattsyourwebsite
- 2024-04-04★★★★★No delay functionsimon
Releases
recent versions from WordPress.org SVNAlternatives to ShopMagic
Top WooCommerce plugins, ranked by score.For developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
107
Baseline · median of last 7 organic days
124
Prior 7-day baseline
81
Floor · 25th percentile over 14 days
420
Mean release-day peak (30d)
100
Latest day · 2026-06-03(organic)
-13.7%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
19%
Max month share · biggest single 30-day window
1.63
Distribution CV · <0.6 even, >1.5 bursty
90%
5★ share in analyzed sample
9%
Solo reviewers · only this one wp.org activity
—
Volume velocity · last 6mo vs prior 6mo
4.69 → 4.66★
Sample avg · raw → solo-filtered