78
YayMail – WooCommerce Email Customizer
Beautiful emails are easy to design until the add on bills arrive.
Declining
78/100
Users love the easy builder and fast support but find the add on pricing quite steep.
Active installs
~55,000
our estimate · wp.org shows 50k+
Rating
4.8★
289 ratings
Trend · vs a year ago
-30%
Declining fast
488 → 344 installs/day
What to watch out for
- MINORdownloads down 30% vs a year ago
- MINORreview volume down 66% vs prior 6mo
Downloads over time
real new installs per day · release spikes shown separately from the trend2025-04-302025-08-082025-11-162026-02-232026-06-03
organicrelease spikerelease tailorganic trend · 14d rolling median
Declining fast · -30% in the last year
488/day a year ago→344/day today
Reviews
what people actually sayYayMail is well-regarded as a capable and user-friendly WooCommerce email customizer with consistently praised support, though users flag concerns about add-on pricing, disorganized support infrastructure, and at least one serious server stability issue.
What people like
- +Support team is fast, responsive, and effective at resolving issues×11
- +Easy to use with an intuitive drag-and-drop interface×6
- +Extensive customization options that produce professional-looking emails×6
- +Pre-designed templates and live preview make getting started straightforward×2
- +Support team willing to build custom shortcodes on request
- +Pro version considered good value for the price
Common complaints
- −Add-on pricing is considered excessive — e.g. $59/yr just to edit three Stripe-specific emails, with no inclusion in the Pro plan
- −Support workflow is disorganized: defaults to requesting website access for minor issues and uses a single chat thread instead of a proper ticket system
- −Documentation is poor — feature differences between free/pro and individual elements are not clearly explained or easy to find
- −A long 'noindex' array caused repeated server crashes
- −Some bugs have taken several days to resolve
Review trustReviews look organic
- 4.83★Verified rating — holds steady vs the raw 4.80★
- 20%One-shot reviewers — most reviewers are active community members
Reviews per month · 5★ vs lower
2024-05-152025-06-092026-06-04
5★ reviews1–4★ reviews
All-time ratings · 289 total
Latest reviews · 90 analyzed
- 2026-03-20★★★★★Great supportmgarba
- 2026-03-20★★★★★Definitely recommendedvisureclic
- 2026-02-24★★★★★Great plugin – great supportkovbal79
- 2026-02-23★★★★★Highly recommendedsteveni1963
- 2026-02-13★★★★★Easy to use plugin and excellent supportgoldilocksdesigns
- 2026-02-02★★★★★Great plugin and supportDimitris2821-shot
- 2026-01-21★★★★★Powerful and backed by good supportpeterbread
- 2026-01-14★★★★★Responsive to my needsseanhannastudentdiscountscom
- 2026-01-11★★★★★Good Plugin but needs improvementredseaconnections
- 2026-01-10★★★★★I recommend itcarina117
Releases
recent versions from WordPress.org SVNAlternatives to YayMail
Top WooCommerce plugins, ranked by score.For developers & the curious
the raw signals behind the grade — none of this is on the friendly summary aboveDownload signals
Baselines are computed on organic days only — release spikes and their tails are excluded, so they're not inflated by the auto-update wave.
367
Baseline · median of last 7 organic days
399
Prior 7-day baseline
554
Floor · 25th percentile over 14 days
3,205
Mean release-day peak (30d)
537
Latest day · 2026-06-03(organic)
-8.0%
Week-over-week organic trend
Review signals
Concentration and drive-by metrics drive the review-burst and fake-review flags. 30–40% solo reviewers is normal; we only flag the extremes.
9%
Max month share · biggest single 30-day window
0.70
Distribution CV · <0.6 even, >1.5 bursty
93%
5★ share in analyzed sample
20%
Solo reviewers · only this one wp.org activity
-66%
Volume velocity · last 6mo vs prior 6mo
4.82 → 4.83★
Sample avg · raw → solo-filtered